Historic Partnership to Promote Health Equity Airs During Super Bowl LIX

Aurora, CO – January 14, 2025 – In an unprecedented collaboration, Julissa Soto, Latino Health Equity Consulting, the Colorado Community Health Alliance (CCHA), and Telemundo Southern Colorado are joining forces to launch an impactful health equity campaign during Super Bowl LIX.

1/14/20251 min read

The partnership will feature live advertisements promoting the “Continues Coverage Unwind” and “Cover All Coloradans” initiatives, aimed at increasing healthcare access and equity across the state. These powerful messages will air during Telemundo’s Super Bowl coverage, reaching millions of viewers and addressing critical issues affecting Colorado families.

A Game-Changer for Health Equity

The Super Bowl is one of the most-watched events worldwide, with an audience that transcends boundaries of age, culture, and geography. This historic campaign will leverage that platform to spotlight the importance of accessible healthcare for all Coloradans, particularly those in underserved communities.

“This is a monumental moment for health equity,” said Julissa Soto, founder of Latino Health Equity Consulting. “By reaching such a large and diverse audience, we’re not just raising awareness—we’re inspiring action.”

The ads will serve as a resounding call to action for families to access critical healthcare resources and support, emphasizing inclusivity and health equity across Colorado.

𝗖𝗼𝘃𝗲𝗿 𝗔𝗹𝗹 𝗖𝗼𝗹𝗼𝗿𝗮𝗱𝗮𝗻𝘀

𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗨𝗻𝘄𝗶𝗻𝗱

Key Highlights of the Partnership:

  1. Broad Reach: With Telemundo’s Super Bowl coverage, the campaign will connect with millions of engaged viewers, ensuring that the message resonates with Colorado’s diverse communities.

  2. Impactful Collaboration: The involvement of trusted organizations like CCHA and Telemundo Southern Colorado amplifies the reach and credibility of this vital initiative.

  3. Expanded Access: The campaign aims to bridge gaps in healthcare access, ensuring that no family is left behind, particularly in underserved regions of the state.

Julissa Soto’s Leadership in Action

“Julissa Soto’s leadership is nothing short of extraordinary,” said a spokesperson from Telemundo Denver. “Her unwavering commitment to health equity ensures that every Coloradan has a voice and an opportunity for a healthier future. This campaign is a win not just for the organizations involved, but for every individual in our state.” - Telemundo Southern Colorado

About the Campaign

The “Continues Coverage Unwind” and “Cover All Coloradans” initiatives focus on providing accessible, affordable healthcare solutions for families throughout Colorado. By utilizing the Super Bowl’s unparalleled reach, the campaign aims to empower families with the information they need to secure healthcare coverage and live healthier lives.

Together, We’re Ensuring Every Coloradan Counts

This groundbreaking partnership reflects the power of collaboration, media, and advocacy in driving meaningful change. As Colorado takes the stage during Super Bowl LIX, the message is clear: health equity is not just a goal—it’s a right.